National Voter Registration Day

#NationalVoterRegistrationDay is one of the most important days in the I am a voter social calendar. To spread awareness and encourage voter registration, we wanted to show that it only takes 30 seconds to confirm your registration status.

The reel went viral, receiving re-posts and re-shares from the IAAV community, including Kerry Washington. The tutorial tallied over 525K plays, making it the most watched reel on the account that did not feature celebrity talent.